Name change
Introduction
On August 1, 2022, Empower1 announced a number of changes that will further strengthen recognition and customer alignment with the Empower brand. Certain operating companies within Empower's corporate group have been renamed to include “Empower” in their legal names.
In addition, certain investment products offered by Empower, including mutual funds historically marketed under the “Great-West Funds” brand, are also being renamed to incorporate “Empower” into the product names in place of “Great-West." Empower’s in-house institutional investment research and advisory division has also been renamed “Empower Investments”.
Finally, beginning on or around October 3, 2022, Empower is renaming certain entities acquired from Prudential Financial as another step toward strengthening alignment with the Empower brand.
References to these names in Empower’s websites, plan documents, marketing materials, communications, notices, statements, forms and newly issued contracts will be updated to reflect the new names through a rolling process over the coming months. Empower will continue to be the public facing brand name used to refer to our enterprise in most circumstances. Also note that the name of Empower Retirement, LLC is not changing.
The change in company and product names will have minimal impact on existing clients, plan participants, account holders, policies holders and vendors of Empower. This site is intended to provide additional information and address common questions related to the name changes. Please see important legal disclosures below in connection with these name changes.
Frequently asked questions
Q: What was announced today?
A: Empower is announcing a series of entity name alignments that aim to strengthen its brand and simplify how the organization connects with customers.
Q: Why is Empower making these changes?
A: Empower is making these changes in connection with its ongoing development of the Empower brand. The changes will align legal entity names with the Empower brand to strengthen brand identity and recognition.
Q: Are these changes the result of a change in Empower’s business, ownership or corporate structure?
A: No. These changes are not being made in connection with a change in Empower’s business, ownership or corporate structure.
Q: Is any action required from plan sponsors, participants or account holders?
A: No. No action is required in connection with the name changes. Empower is providing notice of these changes for awareness only.
Q: Do these changes impact existing contracts with Empower?
A: No, existing contracts with Empower are not impacted by the name changes and remain in force.
Q: When will these changes occur?
A: The name changes of most of the companies are being executed on August 2, 2022. The name change of PRIAC will be executed on October 3, 2022, and implemented thereafter. The new names will be implemented across Empower’s systems, websites and documents through a rolling process following the execution date.
Q: Do the name changes of Empower's investment products affect their underlying investment strategies, goals or management?
A: No. The investment product name changes do not impact the products' investment strategies, goals or how they are managed. Also, ticker symbols and CUSIPs for all products will remain the same.
Q: Do the name changes impact the Empower companies’ or investment products’ EIN numbers, CUSIP numbers, bank account information or other identifiers?
A: No. There will be no changes to any of the Empower companies’ and products’ EINs, CUSIPs or other identifiers.
Empower company name change details
Effective August 1, 2022,2 the following heritage Empower companies have been renamed to new Empower-focused names:
Old company name |
New company name |
Great-West Life & Annuity Insurance Company |
Empower Annuity Insurance Company of America |
Great-West Life & Annuity Insurance Company of New York |
Empower Life & Annuity Insurance Company of New York |
GWFS Equities, Inc. |
Empower Financial Services, Inc. |
Advised Assets Group, LLC |
Empower Advisory Group, LLC |
Great-West Trust Company, LLC |
Empower Trust Company, LLC |
Great-West Capital Management, LLC |
Empower Capital Management, LLC |
Great-West Financial Retirement Plan Services, LLC |
Empower Plan Services, LLC |
Please note that Empower Retirement, LLC, Empower’s recordkeeping and administrative services company, will not be renamed.
On or around October 3, 2022,3 the following company acquired from Prudential Financial, Inc. will also be renamed:
Old company name |
New company name |
Prudential Retirement Insurance & Annuity Company |
Empower Annuity Insurance Company |
Empower product name change details
In addition to the entity name changes described above, certain investment products offered by or through Empower have also been renamed.
Empower’s associated mutual fund complex has been renamed “Empower Funds, Inc.” and the individual funds offered by Empower Funds, Inc. have been renamed as follows:
Old fund name |
New fund name |
Great-West Aggressive Profile Fund |
Empower Aggressive Profile Fund |
Great-West Ariel Mid Cap Value Fund |
Empower Ariel Mid Cap Value Fund |
Great-West Bond Index Fund |
Empower Bond Index Fund |
Great-West Conservative Profile Fund |
Empower Conservative Profile Fund |
Great-West Core Bond Fund |
Empower Core Bond Fund |
Great-West Core Strategies: Flexible Bond Fund |
Empower Core Strategies: Flexible Bond Fund |
Great-West Core Strategies: Inflation-Protected Securities Fund |
Empower Core Strategies: Inflation-Protected Securities Fund |
Great-West Core Strategies: International Equity Fund |
Empower Core Strategies: International Equity Fund |
Great-West Core Strategies: U.S. Equity Fund |
Empower Core Strategies: U.S. Equity Fund |
Great-West Emerging Markets Equity Fund |
Empower Emerging Markets Equity Fund |
Great-West Global Bond Fund |
Empower Global Bond Fund |
Great-West Government Money Market Fund |
Empower Government Money Market Fund |
Great-West High Yield Bond Fund |
Empower High Yield Bond Fund |
Great-West Inflation-Protected Securities Fund |
Empower Inflation-Protected Securities Fund |
Great-West International Growth Fund |
Empower International Growth Fund |
Great-West International Index Fund |
Empower International Index Fund |
Great-West International Value Fund |
Empower International Value Fund |
Great-West Large Cap Growth Fund |
Empower Large Cap Growth Fund |
Great-West Large Cap Value Fund |
Empower Large Cap Value Fund |
Great-West Lifetime 2015 Fund |
Empower Lifetime 2015 Fund |
Great-West Lifetime 2020 Fund |
Empower Lifetime 2020 Fund |
Great-West Lifetime 2025 Fund |
Empower Lifetime 2025 Fund |
Great-West Lifetime 2030 Fund |
Empower Lifetime 2030 Fund |
Great-West Lifetime 2035 Fund |
Empower Lifetime 2035 Fund |
Great-West Lifetime 2040 Fund |
Empower Lifetime 2040 Fund |
Great-West Lifetime 2045 Fund |
Empower Lifetime 2045 Fund |
Great-West Lifetime 2050 Fund |
Empower Lifetime 2050 Fund |
Great-West Lifetime 2055 Fund |
Empower Lifetime 2055 Fund |
Great-West Lifetime 2060 Fund |
Empower Lifetime 2060 Fund |
Great-West Mid Cap Value Fund |
Empower Mid Cap Value Fund |
Great-West Moderate Profile Fund |
Empower Moderate Profile Fund |
Great-West Moderately Aggressive Profile Fund |
Empower Moderately Aggressive Profile Fund |
Great-West Moderately Conservative Profile Fund |
Empower Moderately Conservative Profile Fund |
Great-West Multi-Sector Bond Fund |
Empower Multi-Sector Bond Fund |
Great-West Real Estate Index Fund |
Empower Real Estate Index Fund |
Great-West S&P 500 Index Fund |
Empower S&P 500® Index Fund |
Great-West S&P Mid Cap 400 Index Fund |
Empower S&P Mid Cap 400® Index Fund |
Great-West S&P Small Cap 600 Index Fund |
Empower S&P Small Cap 600® Index Fund |
Great-West SecureFoundation® Balanced ETF Fund |
Empower SecureFoundation® Balanced ETF Fund |
Great-West SecureFoundation® Balanced Fund |
Empower SecureFoundation® Balanced Fund |
Great-West Short Duration Bond Fund |
Empower Short Duration Bond Fund |
Great-West Small Cap Growth Fund |
Empower Small Cap Growth Fund |
Great-West Small Cap Value Fund |
Empower Small Cap Value Fund |
Great-West T. Rowe Price Mid Cap Growth Fund |
Empower T. Rowe Price Mid Cap Growth Fund |
Great-West U.S. Government Securities Fund |
Empower U.S. Government Securities Fund |
In addition, the Collective Investments Trusts offered by Empower Trust Company, LLC have also been renamed as follows:
Old trust name |
New trust name |
Great-West Lifetime 2015 Trust |
Empower Lifetime 2015 Trust |
Great-West Lifetime 2020 Trust |
Empower Lifetime 2020 Trust |
Great-West Lifetime 2025 Trust |
Empower Lifetime 2025 Trust |
Great-West Lifetime 2030 Trust |
Empower Lifetime 2030 Trust |
Great-West Lifetime 2035 Trust |
Empower Lifetime 2035 Trust |
Great-West Lifetime 2040 Trust |
Empower Lifetime 2040 Trust |
Great-West Lifetime 2045 Trust |
Empower Lifetime 2045 Trust |
Great-West Lifetime 2050 Trust |
Empower Lifetime 2050 Trust |
Great-West Lifetime 2055 Trust |
Empower Lifetime 2055 Trust |
Great-West Lifetime 2060 Trust |
Empower Lifetime 2060 Trust |
Great-West Lifetime 2015 Index Trust |
Empower Lifetime 2015 Index Trust |
Great-West Lifetime 2020 Index Trust |
Empower Lifetime 2020 Index Trust |
Great-West Lifetime 2025 Index Trust |
Empower Lifetime 2025 Index Trust |
Great-West Lifetime 2030 Index Trust |
Empower Lifetime 2030 Index Trust |
Great-West Lifetime 2035 Index Trust |
Empower Lifetime 2035 Index Trust |
Great-West Lifetime 2040 Index Trust |
Empower Lifetime 2040 Index Trust |
Great-West Lifetime 2045 Index Trust |
Empower Lifetime 2045 Index Trust |
Great-West Lifetime 2050 Index Trust |
Empower Lifetime 2050 Index Trust |
Great-West Lifetime 2055 Index Trust |
Empower Lifetime 2055 Index Trust |
Great-West Lifetime 2060 Index Trust |
Empower Lifetime 2060 Index Trust |
Great-West Trust Drive Balanced Fund |
Empower Trust Drive Balanced Fund |
Great-West Trust Drive Income Fund |
Empower Trust Drive Income Fund |
Great-West SecureFoundation Balanced Fund |
Empower SecureFoundation Balance Trust |
Great-West Trust Capital Preservation Fund |
Empower Trust Capital Preservation Fund |
Great-West Trust Stable Value for Contra Costa |
Empower Trust Stable Value Fund for Contra Costa |
Great-West Trust Stable Value Fund for LSERS |
Empower Trust Stable Value Fund for LSERS |
Great-West Trust Stable Value Fund for Pearson |
Empower Trust Stable Value Fund for Pearson |
Finally, in connection with the renaming of Empower Annuity Insurance Company of America and Empower Life & Annuity Insurance Company of New York, certain insurance products offered and sold by these companies will also be renamed to replace the word "Great-West" with "Empower" in the product names. This includes both general account and separate account insurance products that were historically marketed and sold under the "Great-West" brand name. Outstanding contracts related to these products will not be impacted.
1 "Empower" refers to the products and services offered by Empower Annuity Insurance Company of America and its subsidiaries, including Empower Retirement, LLC, Empower Life and Annuity Insurance Company of New York, and Prudential Retirement Insurance and Annuity Company (known as Empower Annuity Insurance Company after October 3, 2022) . This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.
2 As of August 1, 2022, Empower Annuity Insurance Company of America’s new name has been approved and implemented in Colorado, the company’s domicile state. Ratification of the new name is pending in the following states: AK, AZ, AR, CA, CT, DE, DC, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, and WY.
3 As of October 3, 2022, Empower Annuity Insurance Company’s new name will have been approved and implemented in Connecticut, the company’s domicile state. Ratification of the new name is pending in the following states: AK, AZ, AR, CA, CO, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, and WY.
As of August 1, 2022, Empower Life & Annuity Insurance Company of New York’s new name has been approved and implemented in New York, the company’s domicile state. Ratification of the new name is pending in the following states: CO, IL, [and MA].
Following ratification in each state in which each company is licensed, additional notification will be provided to insurance contract holders resident in such state.
Following ratification in each state in which the company is licensed, additional notification will be provided to insurance contract holders resident in such state.