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We help over 19M Americans1 by providing:

  • Smart planning and investment advice for customers
  • A complete financial view in the Empower Personal Dashboard™
  • Meaningful conversations with Empower financial professionals

How can we help you?

Individual investors

Redefine your strategy with free tools, tailored advice, and investment options.

Workplace plan savers

Maximize the tools and guidance available through your retirement plan.

Plan sponsors

Simplify plan management and engage with your employees and their goals.

Financial professionals

Grow your retirement business and expand your client offerings.

Answers to real-life money questions

Our newest commercial takes aim at real money concerns. Take a look and let’s help find solutions for yours.

New from the Press Center

Introducing Empower Stock Plan Services

Our latest acquisition broadens Empower’s offering and will be fully integrated into the company’s digital experience.

Coming together with purpose

We have an unwavering commitment to our people and communities. From our Diversity, Equity, Inclusion, and Belonging initiatives to our volunteer impact, we're proud to empower our employees day in and day out. Come work with us.

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The Network Effect

New Empower research explores the power of network to influence career and money. How do relationships open doors to money making? 

Money

Secret to Success

Over half of Americans say there is a secret to success, and reaching it takes $270,000 a year, according to new Empower research. 

1 As of September 30, 2024. Information refers to all retirement business of Empower Annuity Insurance Company of America (EAICA) and its subsidiaries, including Empower Retirement, LLC; Empower Life & Annuity Insurance Company of New York (ELAINY); and Empower Annuity Insurance Company (EAIC), marketed under the Empower brand. EAICA’s consolidated total assets under administration (AUA) were $1,767.3B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. EAICA’s statutory assets total $71.4B and liabilities total $66.7B. ELAINY’s statutory assets total $7.5B and liabilities total $7.1B. EAIC’s statutory assets total $106.4B and liabilities total $105.4B.

On August 1, 2022, Empower announced that it is changing the names of various companies within its corporate group to align the names with the Empower brand. For more information regarding the name changes, please visit empower.com/name-change.

2 2022 PLANADVISER Retirement Plan Adviser Survey as of November 2022.


3 Empower satisfaction survey and IVR data as of June 2022.

Empower Personal Cash™ Program is offered through Empower Personal Wealth, LLC (“Empower”). Empower is not an FDIC-insured bank and deposit insurance covers the failure of an insured bank. Bank deposit products provided by UMB Bank n.a., Member FDIC (“UMB”). Certain conditions must be satisfied for pass-through deposit insurance coverage to apply. To participate in the program, you must open an account at UMB, through which your funds will be placed in accounts at participating program banks (which may include UMB). The advertised interest rates are paid by participating program banks, including by UMB in its capacity as a participating program bank. Your funds will be FDIC insured up to applicable limits while in transit through UMB. UMB receives a fee from each program bank (except UMB) in connection with the program that is based on the aggregate daily closing balance of deposits held in program accounts by such program bank. The fee may vary from program bank to program bank and will generally increase as the aggregate amount of funds held in program accounts with the program bank increases. The Empower Personal Cash™ Annual Percentage Yield (APY) as of 12/19/24 is 3.75% APY (3.687% interest rate). The calculation for APY is rounded to the nearest basis point. Both the interest rate and APY are variable and subject to change at UMB’s discretion at any time without notice.

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. All visuals are illustrative only. Actors are not EAG clients. EAG Form CRS

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency

Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC.