Gen Z’s passion for plastic: Strategies for dealing with credit card debt
Gen Z’s passion for plastic: Strategies for dealing with credit card debt
Gen Z’s passion for plastic: Strategies for dealing with credit card debt
Gen Z — the generation that puts the highest price tag on success — is also the most likely to pull out a credit card when it’s time to pay. Recent research indicates that the average credit card balance for people aged 22-24 is $2,834 — a quarter higher than the average for Millennials a decade ago.1
As this generation enters the workforce and gains financial independence, their use of credit cards is on the rise. According to recent surveys, 84% of Gen Z has at least one credit card.2 Among those who do, 50% put their total spending on plastic.3
Fewer earning years plus credit card debt often translates into a high balance — all while interest rates remain high and real salary growth remains mostly flat. Given the unique set of financial challenges Gen Z faces — student loan debt, rising living costs, and an uncertain job market — credit cards may seem like an easy solution to financial pressures.4
Getting carded
Gen Z consumers are using credit more than their Millennial counterparts did at the same age, with a marked increase in credit card usage. By contrast, 61% of Millennials had one credit card a decade prior — 23% lower than their Gen Z counterparts.5 Credit card debt ranks as the second-most important factor in their finances.6
This uptick comes amid economic pressures, including the pandemic and inflation, which have affected younger generations’ financial habits.7 The Consumer Price Index has increased 32% since 2013.8 Credit card interest rates are at their highest point in decades, hovering at 23.37%.9 Non-housing debt stood at $4.96 trillion dollars across all American households in the first quarter of 2024.10
During the depths of the pandemic — which is also when Gen Z began graduating college and entering the workforce — credit card underwriting rules loosened, giving this generation a way to pay for goods in uncertain times.11,12
Five years later, Gen Z is still opening more credit lines and managing higher debt levels, facing higher delinquency rates as a result.
Read more: How many credit cards do I need?
Strategies for taming credit card debt
Although credit card debt can feel daunting, there are several steps any generation can take to tackle it. Incremental progress, such as creating (and sticking to) a budget, can lead to bigger measures that make a major difference.
1. Create a budget to control spending
A solid budget is the foundation for minimizing overreliance on credit cards. Understanding one’s own income and expenses can lead to more informed decisions about when and how to use credit cards.
The most common way to start a budget is by tracking monthly income, categorizing expenses, and setting spending limits for discretionary purchases. Budgeting apps can provide a comprehensive view of financial health and help keep spending on track.
Developing a habit of budgeting early on can help individuals avoid impulsive purchases and the cycle of accumulating debt. Using credit cards becomes a more deliberate decision when there’s a clear budget in place, which can reduce the likelihood of overspending. Budgeting can be particularly useful for Gen Z spenders, who are setting up their financial patterns and habits for later into adulthood.13
2. Pay more than the minimum payment
Credit card companies often entice consumers with low minimum payments.14 Paying only the minimum will not help reduce overall debt quickly, however. Making only the minimum payment on a credit card balance can extend repayment periods and increase the total cost of the debt over time due to accumulated interest.
For example, if a person has a $5,000 credit card balance and only makes a minimum payment of $200 per month, it would take them 35 months — a little less than three years — to pay off the balance. A minimum payment of $100 would take more than 15 years. This assumes there are no additional charges or fees on the card in that time.
Credit card interest can become more of a financial challenge than the balance itself.15 Paying more than the minimum due each month is a commonly suggested approach to reducing debt faster. This approach will decrease the balance faster and lower the interest costs. If possible, focusing on paying off higher-interest debt first can accelerate debt reduction and provide financial relief more quickly.
3. Maximize rewards without overspending
Rewards credit cards can be an effective way to earn cash back, points, or travel miles on everyday purchases. Using a rewards card also comes with the need to avoid overspending. It can be tempting to view credit cards as an excuse to indulge, or a means to see the world through travel points, but excessive spending can quickly erase the cash value of rewards earned.
To make the most of rewards, focus on using cards for necessary expenses, such as groceries, gas, or utilities. Ensuring that the balance is paid off in full each month can help individuals enjoy the benefits of rewards while minimizing the financial burden that interest rates can create.
4. Automate payments and set alerts
Automatic payments can help prevent late fees and missed payments, which can damage credit scores and add unnecessary costs. Most credit card companies offer the ability to set up automatic payments for at least the minimum payment. This helps ensure that credit card bills are paid on time, reducing the risk of late fees and interest charges.
In addition to automation, setting up spending and due date alerts can provide helpful reminders to avoid overspending and to ensure timely payments. These small steps can help keep credit card use in check.
5. Transfer high-interest debt to a 0% APR card (with caution)
For individuals already carrying credit card balances, transferring them to a credit card offering a 0% introductory APR can be an effective way to reduce interest costs temporarily. Many cards offer a 0% APR for the first 12 to 18 months, providing an opportunity to pay down existing debt without accruing more interest.
It is important to consider the balance transfer fees and understand the terms of the card once the introductory period ends. Any balance that’s left over when the introductory APR expires is subject to the card’s normal rate. If possible, paying off the transferred balance within the introductory period is advised in order to avoid increased interest rates.
6. Build credit over time
One of the key benefits of using credit cards responsibly is the ability to build a strong credit score. A higher credit score can open the door to better financial opportunities, such as lower interest rates on loans and reduced insurance premiums.16
To build and maintain a strong credit score, it is important to keep the credit utilization ratio below 30%.17 For example, with a $2,000 credit limit, carrying a balance of no more than $600 will help maintain a favorable credit score.18 Regularly paying off credit card balances on time and avoiding maxing out credit limits are essential for improving credit over time.
7. Keep credit card balances low
The best way to manage credit card debt is to avoid carrying a balance whenever possible. If carrying a balance is unavoidable, making repayment a priority can help reduce the interest paid and keep other financial obligations manageable.
Keeping balances low can reduce interest payments, and may reinforce the use of credit cards as a means to boost creditworthiness.
Read more: Generation Money: Gen Z’s snapshot
Keeping credit in check
Credit cards can be a valuable financial tool for Gen Z, but their benefits come with the responsibility to manage them carefully. By implementing strategies like creating a budget, paying off debt quickly, and maximizing rewards without overspending, credit cards can become an asset rather than a financial burden.
Developing strong financial habits early can set the stage for long-term success. By staying disciplined with spending, using credit cards strategically, and building credit over time, individuals can enjoy the benefits of credit cards while avoiding the risks of overwhelming debt. The key to successful credit card use lies in maintaining balance and making informed, responsible financial decisions.
Get financially happy.
Put your money to work for life and play.
1 TransUnion, “Gen Z Consumers Are Using Credit More, and Differently, than Their Millennial Counterparts at
the Beginning of their Credit Journeys,” May 2024
2 CNBC, White, Alexandria, “50% of Gen Z has a credit card and a prime credit score—and they’re more credit
active than millennials were,” November 2024
3 PYMNTS, “Gen Z Carries One Credit Card and Uses It More Than Other Payment Methods,” August 2023
4 Newsweek, Blake, Suzanne, “Gen Z Has a Serious Debt Problem,” February 2024
5 TransUnion, “Gen Z Consumers Are Using Credit More, and Differently, than Their Millennial Counterparts at
the Beginning of their Credit Journeys,” May 2024
6 New York Life, “Wealth Watch 2024 outlook: Financial confidence grows, while credit card debt looms,”
January 2024
7 Wall Street Journal, Adedoyin, Oyin, “Gen Z Sinks Deeper Into Debt,” May 2024
8 TransUnion, “Gen Z Consumers Are Using Credit More, and Differently, than Their Millennial Counterparts at
the Beginning of their Credit Journeys,” May 2024
9 St. Louis Federal Reserve, “Commercial Bank Interest Rate on Credit Card Plans, Accounts Assessed
Interest,”
10 Federal Reserve Bank of New York, “Household debt and credit report,” Accessed December 2024
11 Wall Street Journal, Bindley, Katherine and Cutter, Chip, “Young People Are Taking Over the Workplace, and
That’s a Problem for Bosses,” September 2024
12 Wall Street Journal, "Credit-Card Debt Returns to Levels Before Covid-19 Pandemic," October 2022
13 Consumer Financial Protection Bureau, "Financial habits and norms," Accessed December 2024
14 Chicago Booth Review, "Why Automatic Minimum Payments Lead to Mounting Credit-Card Debts," March 2022
15 Consumer Financial Protection Bureau, "Credit card interest rate margins at all-time high," February 2024
RO4123440-0125
The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Compensation for freelance contributions not to exceed $1,250. Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Empower of the contents on such third-party websites.
Certain sections of this blog may contain forward-looking statements that are based on our reasonable expectations, estimates, projections and assumptions. Past performance is not a guarantee of future return, nor is it indicative of future performance. Investing involves risk. The value of your investment will fluctuate and you may lose money.
Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.