Our history
Our roots stretch back over 110 years. And in 2014, our parent company, Great-West Lifeco, created Empower. We’ve grown exponentially in a short time, and one thing for sure — we're not your parents' financial company.
We’re an award-winning, customer-obsessed financial services company that’s helping over 19 million people1 find financial freedom throughout all of life’s milestones with an experience unlike any other.
“Our commitment to our customers and clients is unmatched. At our core, we serve every one of them with purpose and a singular goal in mind: securing financial freedom.”
Edmund F. Murphy III
President and CEO, Empower
We’ll help you understand your full financial picture, answer your money questions, and provide personalized guidance so you can get good at money.
Enrolling in your workplace retirement plan lets us help you invest smartly, stay on track with tailored guidance, and see all your finances in one place.
83,000 organizations have chosen us to empower their employee’s well-being and help them find financial success on their way to retirement and beyond.
We work with advisors to provide them with support, content, and resources to expand their retirement plan opportunities across all market sizes.
Over the past decade, we’ve achieved unprecedented growth.7
All images and screenshots provided are for illustrative purposes only
1 As of October 30, 2024. Assets under administration (AUA) refers to the assets administered by Empower. AUA does not reflect the financial stability or strength of a company.
2 Nerdwallet, "The Best Budget Apps for 2024," August 2024. ©2024 and TM, NerdWallet, Inc. All Rights Reserved.
3 Investopedia.com, "Best Budgeting Apps of 2024," August 23, 2024.
4 Pensions & Investments DC Recordkeeper Survey (2024). Ranking measured by total number of participants as of December 2023.
5 2024 Disability Equality Index, disabilityin.org, 2024 Top Workplace for Work-Life Flexibility, Innovation, Leadership, and Employee Well-being, Human Rights Campaign 2024 Corporate Equality Index.
6 As of October 23, 2024, Glassdoor.com
7 Data represents the growth of individuals and assets under administration on Empower systems from December 31, 2014, to September 30, 2024.
Google Play, and the Google Play logo are trademarks of Google LLC. iOS is a registered trademark of Cisco in the U.S. and other countries and is used under license.
Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed further in the Empower Advisory Group, LLC Form ADV).
Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC.
