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Nearly half of Americans (49%) feel safer holding cash than other investments. Gen Xers are the most likely to feel this way (57%), compared with 41% of Gen Z.
Source: Empower “Counting on cash” study, 2024
Nearly half of Americans (49%) feel safer holding cash than other investments. Gen Xers are the most likely to feel this way (57%), compared with 41% of Gen Z.
Source: Empower “Counting on cash” study, 2024
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🔑 Success story
Money
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Gen Z has big goals for financial success, believing it takes a salary nearly nine times the national average, per Empower research. Here's this week's money news.
Ask AI: Are we in the era of dynamic pricing?
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The pioneers of dynamic pricing were online ride-sharing services, airlines, event ticketing services and hotels. Now, retailers from Walmart to fast food brands like Wendy's are moving into a new era of flex pricing: and consumers are using AI tools like ChatGPT to stay ahead.
When are taxes due? Deadlines for 2025 filing season
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U.S. income taxes are due Tuesday, April 15, 2025. Learn about tax deadlines and filing dates to be prepared for Tax Day.