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Affiliate Marketing Program

Help people.
Earn money.

While more than 40% of Americans* are unsure how to track their net worth, over 10,000 of them reach retirement age every day.** Help them gain clarity and control of their finances with the free Empower Personal Dashboard™.

Join now

18M+

customers1

“one of the 8 best budget apps for 2023”2

As of 2023

Forbes Best of (3)

$1.6T

in customer assets1

Help us transform financial lives

Earn money

Our top partners earn $100K+ per month. The more traffic you send us, the more you can earn.

Tools for success

Help change financial services for the better with one of the largest firms in North America.

Insider details

Content creation is easy —use our proprietary surveys and data.

Product suite

Empower offers a full suite of financial products, custom landing pages, and creative assets.

How does it work?

Create content

Create content that drives traffic to empower.com by directing your Impact tracking link to one of our landing pages.

Register and aggregate

Your visitors register for our free financial dashboard and start tracking external accounts totaling at least $100K.

Qualify and earn

Once a visitor tracks $100K in assets with our dashboard, they trigger Qualified Lead status and make you eligible for payment.

* Empower, The Currency,  Money Talks, 2023, empower.com/the-currency/money/money-talks.
** U.S. Census Bureau, "By 2030, All Baby Boomers Will Be Age 65 or Older," 2019, census.gov/library/stories/2019/12/by-2030-all-baby-boomers-will-be-age-65-or-older.html.

1 As of March 31, 2024. Assets under Administration (AUA) refers to the assets administered by Empower. AUA does not reflect the financial stability or strength of a company. 
2 Nerdwallet, "The 8 Best Budget Apps for 2023," April 2023. ©2017-2022 and TM, NerdWallet, Inc. All Rights Reserved.

3 Forbes Advisor, "Best Investing Apps for Portfolio Management," September 29, 2023.