Carol E. Waddell
Carol Waddell is President of Empower Personal Wealth, an innovative and rapidly growing wealth management business. In her role, she oversees all aspects of the wealth business, including advisory and investments, distribution, operations, marketing, product, and consumer-facing technology and experience. In addition, her teams deliver advice, professionally managed accounts, and financial wellness and planning across Empower’s wealth management and workplace businesses.
Carol joined the organization in 2012. Prior to that, she served as Head of Product and Marketing for J.P. Morgan Retirement Plan Services. At J.P. Morgan, she led product management and development, which included products, services, tools, and websites for advisors, plan sponsors, and participants, and oversaw the firm’s marketing strategy and communications, segment management, and award-winning participant experience.
Carol has also worked for T. Rowe Price, where she served in various leadership roles, providing oversight for defined contribution, defined benefit, and nonqualified plan product development and marketing. The scope of her work included customer digital channels; investment products; and services for intermediaries, plan sponsors, and participants, and she contributed significantly to the firm’s overall retirement income and target date product strategies. Carol has also worked at Citibank in a variety of positions focused on marketing and customer experience.
Carol holds an MBA from Loyola University Maryland. She currently maintains FINRA Series 6, 7, and 24 securities registrations. She sits on the boards of the Empower Advisory Group; Empower Trust Company; Empower Financial Services, Inc.; and Empower Insurance Agency and is the Chair, President, and CEO of Empower Financial Services, Inc., Empower’s broker-dealer. She is also Co-Chair of the Empower Diversity, Equity, Inclusion, and Belonging Council and Executive Sponsor of the Women’s Empowerment Network Business Resource Group at Empower. In addition, she serves on the Mile High United Way Board of Trustees and the Colorado Women’s Chamber of Commerce Board and is a member of the Colorado Investment Services Coalition.
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