• Better Factor diversification
• Increased return potential
• Increased tax management opportunities
• Avoidance of sector bubbles

Did you know that if you invest in a traditional market-cap-weighted index like the S&P 500, a few stocks that have already racked up big gains become a disproportionate share of your holdings?

Not only do you inherit higher exposure to potentially overvalued stocks, you also make huge sector bets and miss out on the opportunity of owning small-cap stocks alltogether. The logic behind these decisions is arbitrary and does not provide you with the proper diversification that indexing is supposed to provide.

We believe the construction methodology of these indexes has inherent flaws that are costly over time and add unnecessary risk. In order to address these issues, we have created our own proprietary indexing methodology called Smart Weighting.

Smart Weighting takes a sampling of individual U.S. stocks to construct an index that more equally weights three key factors: economic sector, style and size. The goal is to achieve a better risk-adjusted return while also benefiting from other value-adding opportunities.