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Personal Strategy®

Your financial strategy for life

Get a custom portfolio, smart tax management, financial planning, and more.

Speech bubble from financial advisor: Let's review your financial plan

Personalized financial guidance + planning

A team of fiduciary advisors — required to work in your best interest, not ours — will create a financial strategy and investment portfolio for your life and goals.

1.

Value you 
can see

One all-in, transparent annual fee—no commissions or trading fees.

2.

Dedicated advisor

Work 1:1 with an advisor who will design your portfolio.
 

3.

Financial planning

Unlimited planning services (retirement planning and more) are included. 

4.

We work 
for you

With every investment recommendation we make, we’re legally bound to act in your best interests.

Portfolio tailored to you

Data-driven

Your advisor creates a tailored portfolio, using your data and smart technology to find gaps and opportunities.
 

Diversified

Smart Weighting™ helps maximize returns and reduce risk by utilizing a more equally weighted approach to the factors of size, style and sector within US equities.

Tax-optimized

Our three-pronged tax strategy is designed to help you keep more of your money.


 

Monitored daily

We utilize specialized technology to monitor your account for rebalancing opportunities.

 

1 By avoiding tax-inefficient funds and adding the benefit from tax location and tax loss harvesting, our research shows proper tax management can improve portfolio returns by up to 1.0% annually. Inefficient funds alone can carry an average tax cost ratio of 1.5%, which is based on YCharts data for all domestic equity mutual funds as of March 31, 2024. Calculations take the average tax cost ratio since inception of each fund. If a fund did not provide a tax cost ratio since inception, it was excluded from the calculation.

2 Vanguard Advisor’s Alpha® Perspectives: “Putting a value on your value: Quantifying Vanguard Advisor’s Alpha,”
corporate.vanguard.com/content/dam/corp/articles/pdf/putting_value_on_your_value_quantifying_vanguard_advisors_alpha.pdf.

All investments are subject to the risk of loss. This information is intended only to illustrate a potential index strategy. Past returns are no guarantee of future performance. There can be no assurance that any strategy will be profitable, or that the equal weighting approach described above will perform better than the S&P 500 or other market-weighted index. Actual results for Empower Personal Wealth Composite Personal Strategies are available upon request.

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed further in the Empower Advisory Group, LLC Form ADV). 

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